With Britain now forecast to be heading for its fastest expansion since the financial meltdown of 00 it will be interesting to see if red lipstick will quietly go out of fashion. Women also seem to have a far more accurate Buy Tag Heuer Formula 1 Mens Quartz Watch Waz1010fc8197 recall of the prices in advertisements than men. The key to a successful sale then is to read the mood and non verbal cues of customers are perceived by the customer to be providing a better service. When we told men they have to pay attention the effect of the colour red went away. If you show a woman an ad in red the woman is sceptical of what is really going on and thinks she has to be extra vigilant. When I looked at people in a bad mood or a rush they want a sympathetic sales person to be left alone or to be served more efficiently. This finding flies in the face of retailers who think they need to provide incentives to sales people to always be friendly and happy she explains. ‘ she asks herself explains Puccinelli who holds a PhD in Psychology from Harvard. In spring 00 Americans were using these products to pick up their mood. Although she’s not yet done any specific research on the impact of the prolonged heat wave that gripped Britain for most of this summer she predicts it will have greatly boosted retail sales since 0 to 0 per cent of consumer decisions are made at the point of purchase. The premise is that women will treat themselves to a lipstick instead of buying something more expensive during an economic downturn. Leonard Lauder chairman emeritus of Est Buy Tag Heuer Formula 1 Mens Quartz Watch Waz1010fc8197 e Lauder claims you can judge the economic climate by the sale of red lipstick. In nice weather more people are out and about seeing products and shopping and so that is going to increase Buy Tag Heuer Formula 1 Mens Quartz Watch Waz1010fc8197 sales she explains. Men are less practised shoppers and they see the red as a useful shortcut.
And while many retail managers are convinced that dazzling decorations smiling shopkeepers in red Santa hats and recordings of Mariah Carey’s All I want for Christmas is You will pull customers in during the festive season ironically it is quite the reverse according to Puccinelli.
Made them suspicious. The key to a successful sale then is to read the mood of the customer and then to either match their mood or tone down a positive feeling she explains. Ultimately it works against the retailer. When I looked at people in a bad mood and asked what kind of retail environment they wanted they said if it’s positive they don’t like it and won’t buy anything she says.
But perhaps the biggest problems facing retail right now is austerity. And whilst Puccinelli believes women buy the red lipstick to cheer themselves up some of her colleagues have found that women use it to make themselves more conspicuous and attractive to find a man in times of austerity. Unsurprisingly luxury and high end products such Buy Tag Heuer Formula 1 Mens Quartz Watch Waz1010fc8197 as perfumes cars and clothes suffer she says though some thrive. They couldn’t afford a fancy restaurant but they could afford McDonald’s or a Cadbury’s chocolate. In another study Puccinelli found that sales Buy Tag Heuer Formula 1 Mens Quartz Watch Waz1010fc8197 people that can correctly read the mood and non verbal cues of customers are perceived by the customer to be providing a better service. Then of course there are factors which retailers can’t control like the unpredictable British weather that can also have a huge impact on the mood of shoppers. Most read The Magazine links The Magazine Primary nav dupe Social links Small print links When we told men they have to pay attention the effect of the colour red went away. But if someone is in a bad mood or a rush they want a sympathetic sales person to be left alone or to be served more efficiently. ‘Am I getting tricked? It’s called the lipstick effect in a recession when we see an increase in the sale of red lipstick. They don’t want to chat and answer questions about their family. It is not advisable to match their anger she says. Rain and snow hits retailers Buy Tag Heuer Formula Versace] Versace Watch V Metal Icon Gold 1 Mens Quartz Watch Waz1010fc8197 very badly as we saw in the cold spring.
Red price stickers though are Buy Today 100 Authentic Michele Csx probably here to stay. Find out more Video highlight The Unseen Boat Race trailer What it takes to prepare for the Boat Race A new short video series shows an athlete needs to make it in the Blues boat for 01. Shops tend to create very positive upbeat retail environments in the run up to the holidays but the customer is often highly stressed anxious and half depressed with financial concerns she explains. They all thrive. It suggests that customers don’t always want a super happy salesperson. It’s called the lipstick effect in a recession when we see an increase in the sale of fast food alcohol and confectionary too. Motivate them and make it important and they are much better shoppers.
It could simply be that men are not motivated to think deeply about an advert so they don’t process them in depth or don’t care Puccinelli says.